How to do Pay Per Call Marketing – Part 1

how to do pay per call marketing

Pay Per Call Marketing is now several years old and has had exponential growth in the USA, Canada and the United Kingdom.  If you want to learn how to do pay per call marketing you first need to read these 10 quick facts about smartphones – the gateway to Pay Per Call:

1. Nearly two thirds of Americans own smartphones (Pew)
2. 46% of smartphone owners “couldn’t live without” their smartphone (Pew)
3. 36% of smartphone owners would choose their phone over their TV (Google)
4. 87% of millennials say their smartphone never leaves their side (Zogby)
5. 80% of millennials say their smartphone is the first thing they reach for when they wake up (Zogby)
6. 78% of millennials use their smartphones more than two hours every day (Zogby)
7. 51% of cell phone users 55 and older own smartphones (Nielsen)
8. 64% of smartphone owners use their phone to look up health information (Pew)
9. 94% of smartphone owners look for local information (Google)
10. More smartphone owners use their phone for watching videos than playing music (Pew)

These percentages are growing daily so I’ll most likely have to update this post within the year!

94% of smartphone users actively searching for local information – Wow!

As an online marketer I see this as a huge opportunity to try and capture and monetize all that traffic.

Pay Per Call Marketing

Pay Per Call Marketing is still in its infancy so we are at the beginning of a huge wave and if you’re not already doing Pay Per Call Marketing then take a look at these stats:

In this series of blog posts, I’m going to show you how to do pay per call marketing from the beginning. These 5 steps will be covered in as much detail as needed:

1. Choosing a Pay Per Call Network

2. Demographic Research

3. Marketing Tools

4. Keyword Research

5. Google Campaign Creation

Choosing a Pay Per Call Network

Before you choose a network you want to ensure that they have been in business for a while and have a good reputation.  I personally work with several networks and recommend that you only start with one until you get your feet wet.  Here is a list of the ones I recommend:



Commission Junction



In this introductory blog post, I want you to think of demographics as your “targeted audience.” Consequently, these are the people you are trying to convince to take action on your ads and choosing your demographics is the most important first step to consider when starting a campaign.

Knowing and understanding your audience prior to launching any type of paid traffic is essential to being a successful internet marketer.  You can’t just blindly run ads expecting great results!  Too many people make this mistake and end up getting frustrated with online marketing and quitting.

Or in the case of one my students who continues to plow through his mistakes hoping that one day he would make enough of them to find success.  This is not the route you need to take so from this day forward make yourself a promise and follow Smart Advertising practices from the onset of your online marketing career.

Online marketers need great tools to accomplish great things.  It’s easier to dig a hole with a shovel versus with your hands but it’s even easier when you’re using a tractor.  However, your hole digging may need to be precise so prior to digging find the exact tool you will need to accomplish your task.

In order to find the exact demographics of my target audience, I’m going to introduce you to one tool that I use on a daily basis and will help you learn how to do pay per call marketing.  This is not the only tool I use to narrow down my demographics but it is a good starting point if you’re just getting started with online marketing.

In the following video I show how I use to narrow down my targeting to certain zip codes for a Pay Per Call Plumbers offer:


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  • George says:

    Very interesting post. I’ve never thought about actually targeting people in this way….huge eye opener. Thanks Michale!

    • Michael says:

      It’s only a starting point in your demographic research. I don’t like wasting a penny of my advertising dollar and that is why I go to great length in research ahead of launching a paid campaign.

  • Brent Dunn says:

    Great post Michael!

    Finding a “targeted audience” is something that most “marketers” overlook… then wonder why their traffic isn’t converting.

    The tips you shared are PURE GOLD! I’ve been doing something similar but with the help of your video I found your way to be much quicker.

    Keep up the good work and I look forward to more posts in the future!

  • Hector says:

    great video

    just a question on tracking keywords with funnelflux
    i find that i can simply find my all my
    converting keywords
    by just viewing in my columns conversion
    and even in my search queries terms

    how would i benefit with funnelflux?

    • Michael says:

      Funnelflux will tell you MUCH MORE info about each individual conversion – like which type of device, operating system, browser, IP, time of day, etc. This information is extremely important and will help you optimize your campaigns. For example, if all your conversions are coming from a certain IP range or only from the Android browser then you would know what to focus your efforts on and exclude the rest.

  • illya says:

    ummmm Where’s the magic video?

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