Google Adwords Campaign Creation
A Google Adwords Campaign takes me several days to put together based on the research and the landing page creation I do ahead of time. Before you launch a Google Adwords campaign you’ll need to do a lot of research and critical thinking.
Understanding how Google thinks and drives traffic to your ads is of utmost importance. By the way, this “traffic knowledge” is important for any traffic you are using. Your money is important to you so you should invest the time to learning everything you can about any traffic source you are using.
3 Golden Rules
I personally live by three golden rules in the world of internet marketing:
- Know your audience thoroughly – who is your target audience? Where do they live, how do they interact with the internet. Where do they hangout on the internet? Etc.
- Know your offer thoroughly – how will your offer benefit your audience? Is your offer a solution to their problems? Is it priced well and does it have longevity (evergreen). Are there similar offers on the market? Etc.
- Know your traffic source thoroughly – how much volume do they have? How many Geo’s can I target? What are their rules? Do they allow filtering for device, browser, operating system, screen size, IP ranges, day parting, zip codes, cities, states, blacklists? Etc.
When you understand all three of the above rules you’ll be able to quickly mobilize your forces and launch campaigns at breakneck speeds. However, learning online marketing takes time and is not for everyone.
Before you launch any campaign, I recommend studying your offer, determining your audience, and vetting your traffic network for the right kind of traffic you’ll need for success.
When you take the time to fully grasp these fundamentals, you’ll be way ahead of the pack and your investment dollar will go a long way. In this video I describe how to start thinking like Google when you choose the keywords you’ll use in your google adwords campaign: