Category Archives for "Pay Per Call"

February 6, 2017

How to do Pay Per Call Marketing Part 5

google adwords campaign

Google Adwords Campaign Creation

A Google Adwords Campaign takes me several days to put together based on the research and the landing page creation I do ahead of time.  Before you launch a Google Adwords campaign you’ll need to do a lot of research and critical thinking.

Understanding how Google thinks and drives traffic to your ads is of utmost importance.  By the way, this “traffic knowledge” is important for any traffic you are using.  Your money is important to you so you should invest the time to learning everything you can about any traffic source you are using.

3 Golden Rules

google adwords campaign

I personally live by three golden rules in the world of internet marketing:

  1. Know your audience thoroughly – who is your target audience? Where do they live, how do they interact with the internet. Where do they hangout on the internet? Etc.
  1. Know your offer thoroughly – how will your offer benefit your audience? Is your offer a solution to their problems?  Is it priced well and does it have longevity (evergreen).  Are there similar offers on the market? Etc.
  1. Know your traffic source thoroughly – how much volume do they have? How many Geo’s can I target? What are their rules?  Do they allow filtering for device, browser, operating system, screen size, IP ranges, day parting, zip codes, cities, states, blacklists? Etc.

When you understand all three of the above rules you’ll be able to quickly mobilize your forces and launch campaigns at breakneck speeds.  However, learning online marketing takes time and is not for everyone.

Before you launch any campaign, I recommend studying your offer, determining your audience, and vetting your traffic network for the right kind of traffic you’ll need for success.

When you take the time to fully grasp these fundamentals, you’ll be way ahead of the pack and your investment dollar will go a long way. In this video I describe how to start thinking like Google when you choose the keywords you’ll use in your google adwords campaign:

In this next video I show you how to use Thrivethemes and Funnelflux when creating a Pay Per Call google adwords campaign:

Notes:

  • Content for your landing pages can be purchased at iWriter.
  • Videos for your landing pages can be purchased at Videohive.
  • Images for your landing pages can be purchased at Photodune.
  • Outsource your landing pages at Fiverr.
January 22, 2017

How to do Pay Per Call Marketing – Part 1

how to do pay per call marketing

Pay Per Call Marketing is now several years old and has had exponential growth in the USA, Canada and the United Kingdom.  If you want to learn how to do pay per call marketing you first need to read these 10 quick facts about smartphones – the gateway to Pay Per Call:

1. Nearly two thirds of Americans own smartphones (Pew)
2. 46% of smartphone owners “couldn’t live without” their smartphone (Pew)
3. 36% of smartphone owners would choose their phone over their TV (Google)
4. 87% of millennials say their smartphone never leaves their side (Zogby)
5. 80% of millennials say their smartphone is the first thing they reach for when they wake up (Zogby)
6. 78% of millennials use their smartphones more than two hours every day (Zogby)
7. 51% of cell phone users 55 and older own smartphones (Nielsen)
8. 64% of smartphone owners use their phone to look up health information (Pew)
9. 94% of smartphone owners look for local information (Google)
10. More smartphone owners use their phone for watching videos than playing music (Pew)

These percentages are growing daily so I’ll most likely have to update this post within the year!

94% of smartphone users actively searching for local information – Wow!

As an online marketer I see this as a huge opportunity to try and capture and monetize all that traffic.

Pay Per Call Marketing

Pay Per Call Marketing is still in its infancy so we are at the beginning of a huge wave and if you’re not already doing Pay Per Call Marketing then take a look at these stats:

In this series of blog posts, I’m going to show you how to do pay per call marketing from the beginning. These 5 steps will be covered in as much detail as needed:

1. Choosing a Pay Per Call Network

2. Demographic Research

3. Marketing Tools

4. Keyword Research

5. Google Campaign Creation

Choosing a Pay Per Call Network

Before you choose a network you want to ensure that they have been in business for a while and have a good reputation.  I personally work with several networks and recommend that you only start with one until you get your feet wet.  Here is a list of the ones I recommend:

Hypertarget

Ringpartner

Commission Junction

PepperJam

Demographics

In this introductory blog post, I want you to think of demographics as your “targeted audience.” Consequently, these are the people you are trying to convince to take action on your ads and choosing your demographics is the most important first step to consider when starting a campaign.

Knowing and understanding your audience prior to launching any type of paid traffic is essential to being a successful internet marketer.  You can’t just blindly run ads expecting great results!  Too many people make this mistake and end up getting frustrated with online marketing and quitting.

Or in the case of one my students who continues to plow through his mistakes hoping that one day he would make enough of them to find success.  This is not the route you need to take so from this day forward make yourself a promise and follow Smart Advertising practices from the onset of your online marketing career.

Online marketers need great tools to accomplish great things.  It’s easier to dig a hole with a shovel versus with your hands but it’s even easier when you’re using a tractor.  However, your hole digging may need to be precise so prior to digging find the exact tool you will need to accomplish your task.

In order to find the exact demographics of my target audience, I’m going to introduce you to one tool that I use on a daily basis and will help you learn how to do pay per call marketing.  This is not the only tool I use to narrow down my demographics but it is a good starting point if you’re just getting started with online marketing.

In the following video I show how I use http://zipatlas.com to narrow down my targeting to certain zip codes for a Pay Per Call Plumbers offer:

 

August 11, 2016

How to use Ringpools with FunnelFlux

Pay Per Call Marketing is essentially promoting a phone number for either a service or product.  When you convince someone to call that number and they remain connected for a designated amount of time you get compensated for that call.  I have been doing Pay Per Call Marketing for several years now and I use a specific system that allows me to generate several hundred calls per week for various offers.  You can read more about my system on the Stack That Money (STM) forum.  The video that accompanies this post will show you exactly how to use Ringpools with Funnel Flux to keep track of what is and isn’t working.  If you are not using Funnel Flux at the moment then no worries because the principles will remain the same across all trackers.

Keeping track of the keywords that produce calls for your Pay Per Call campaigns will be necessary for optimization.  Using Ringpools will allow you to keep track of these keywords that produce conversions.  The easiest way to think of a Ringpool is to imagine a pool of numbers.  Each time a call occurs a random number jumps out of the pool and associates itself to your tracking tokens.  Funnel Flux uses the tracking token {hit-id} which will generate a sequential number every time someone visits your landing page.  This sequential {hit-id} number will associate itself to whatever Ringpool number used at the time.  Watch this short video now and I’ll show you an example afterwards.

Now that you know how to setup Ringpools you can use Funnel Flux to keep track and optimize your traffic. Take a look at this example:

Example – Bing Ad

Ringpool URL – http://myringpoolurl.com?s1={hit-id}

The s1={hit-id} is mandatory by Funnel Flux and will associate itself with the Ringpool number dialed by your visitor. When you take a look at your Ringpartner stats for example, you’ll see that if a conversion takes place it will display the Ringpool number dialed and the s1 number associated with it. You’ll take this information and update conversions on Funnel Flux.  Once you update conversions you can run a Stats report on Funnel Flux and see exactly which keywords from Bing triggered conversions.

In order for this to work properly you’ll need to setup your Bing Traffic source correctly with Funnel Flux – this is a simple step since Funnel Flux already comes configured with a Bing Traffic Template.

I personally run a lot of PPV traffic to several Pay Per Call campaigns and use Ringpools to keep track of all my conversions.  If you’re running PPV traffic to Pay Per Call campaigns and not having much luck then I recommend joining the Revmax Mastermind and networking with me there so I can help you out.