Category Archives for "Blog"

January 26, 2017

How to do Pay Per Call Marketing Part 4

how to do pay per call marketing

SpyFu

SpyFu is a very powerful marketing tool that I use on a regular basis to determine what my competitors are doing on Adwords.

spyfu

This tool has been around for about 10 years and their sole purpose in life is to monitor all text ads in just about every niche that run on Google.  I have extensively used this tool and have relied on it to make a lot of money online.

Use Marketing Tools!

I NEVER run traffic (PPV, PPC, CPM) without doing a ton of research and I always use specific tools to accomplish my tasks:

PPV/CPM Placements – Scrapebox and Google Maps Contact Extractor (I show you exactly how I find these placements in my course “How to Turn PPV Traffic into Facebook Gold

PPC – Spyfu Marketing Tool, Keyword Spy & Market Samurai

I want to take this moment in the blog post and say if you are serious about running traffic and making money online then you first have to accept 3 things:

  1.  You must educate yourself about how to run traffic.  If you want to learn Google then start here.  If you want to learn about PPV traffic then take my course or find another course.
  2.  You must treat this like a business – create a budget, set hours, get a website, etc.  In other words – create an asset not a hobby!
  3.  Stop wasting time buying shiny objects that NEVER work and if you do buy a marketing tool make sure you know how to use and implement it in your business right away.

This past year I took on a student to discover what difficulties  he was having online.  He has the right mindset but he was lacking a lot of the procedural steps and tactics to implement his agenda online.  The big sales funnel picture is simple:

Target Audience  —>  Landing Page —> Upsell/Downsell —> Retargeting —> Offer

Track Your Traffic

However, the actual mechanics of tracking your traffic (I use Funnelflux) along the sales funnel and adding options (javascripts – redirects) on the landing page (I use Thrivethemes) and using postbacks for conversion tracking & optimization etc was challenging for my student to digest.

It was truly an enjoyable journey for both of us as I explained the intricate details of the PPV sales funnel. Additionally, I showed him how to locate your exact PPV placements so as not to spend more that you were making.  He is still trying to figure everything out but he definitely views internet marketing with eyes wide open prior to starting to work with me.

I want to make an important point here before you start getting your hands dirty with all this internet marketing stuff – If you feel overwhelmed and frustrated because nothing you do seems to work then there is a very simple solution – Outsource your PPC campaigns!  There are plenty of companies out there just do a Google search.

You must know your limitations… You may be a great web developer or awesome writer but running traffic may not be your forte – keep this in mind as you plow through sleepless nights trying to figure out what your next angle has to be to obtain those elusive conversions.

In the following video I pull back the lid on how to use the Spyfu tools and show you the inside of my account as we examine a plumber’s website being promoted via Adwords:

 

In this next video I get more in depth with Spyfu showing you how I quickly extract which Text Ads are currently working.  One drawback with Spyfu is that they do not track Call only campaigns but this technique still works.  Please leave a comment and share this post if you get something out of it…:)

January 22, 2017

How to do Pay Per Call Marketing – Part 3

how to do pay per call marketing

Pay Per Call Marketing Tools – Scrapebox

Pay per call marketing tools such as Scrapebox (The Swiss Army Knife of SEO) are essential and should be part of any online marketer’s tool kit.

Scrapebox

I have used Scrapebox for several years now and without a doubt has contributed to my internet success. From CPA offers to lead generation, I have used Scrapebox to laser down my traffic prior to launching any paid campaigns.
If you’re new to internet marketing then I recommend getting on YouTube and watching as many Scrapebox videos as you possibly can in order to master this amazing marketing tool.
From searching for profitable keywords to finding the best traffic sources you can accomplish a lot of internet marketing tasks with Scrapebox. However, it takes time to master so if you’re serious about making money on the internet then I highly recommend purchasing a copy and getting started now.

Scrapebox does not have an affiliate program so I’m not saying this to “scrape” some money from you – I really do believe that among all my pay per call marketing tools, this one takes the cake!

Take My Course

In my course “Turning PPV Traffic Into Facebook Gold” I’ve included a Bonus video showing how to use Scrapebox to find exact placements for your PPV traffic. Hence, if you’re struggling and just wasting money on PPV traffic then I recommend taking my course.
From the first two posts in this series we determined all the plumber websites (URL’s) in my target region. Now, we need to know which of these websites have organic and paid traffic coming to them. In the following video I show how I use Scrapebox to determine which websites actually have traffic coming to them:

Note: After purchasing Scrapebox you’ll need to purchase proxies to achieve maximum performance.  I recommend using Squid Proxies:

Pay per call marketing tools-Squid Proxies

January 22, 2017

How to do Pay Per Call Marketing – Part 2

how to do pay per call marketing

Pay Per Call Marketing Tools

Pay per call marketing is complex but can be simplified with the help of great marketing tools.  In this next blog post I’m going to share with you a marketing tool that I use on a regular basis for keyword research called Management-Ware’s Google Maps Contact Extractor.
Now that we know our demographics we next need to do proper keyword research. I will break down this section in multiple videos introducing you to several marketing tools that I use on a daily basis. If you don’t have the budget to assemble a top-notch internet marketing team, you’ll need some great tools to take your marketing to the next level.

Throughout the years these tools have been indispensable to my success online. I value these marketing tools because they have allowed me to leverage my time and my productivity. Over the course of this past year, I decided to take on a student and realized that he had been buying marketing tools but not really using them as intended. If you buy a tool make sure you plan on using it and getting value out of it otherwise you’ll just be throwing your money away.

Know Your Tools

Marketing tools just like any physical tool you may use come in varying degrees of use and objective. Prior to spending your hard-earned money on any tool make sure you know how you plan on using it for your day to day online marketing. My Grandpa use to always say, “Use the right tool for the job!”

With Management-Ware’s Google Maps Contact Extractor. I use it mostly for gathering URLs that I plan researching and extracting valuable keywords from that I will use in my pay per click campaigns.
The first tool I introduce in the following video is Management-Ware’s Google Maps Contact Extractor. With this tool I’m able to use the zip codes we found from our demographic research and find all the plumber websites in those areas. Hopefully this video will help some of you who are just beginning your online marketing career. Please leave a reply if you like this information.

January 22, 2017

How to do Pay Per Call Marketing – Part 1

how to do pay per call marketing

Pay Per Call Marketing is now several years old and has had exponential growth in the USA, Canada and the United Kingdom.  If you want to learn how to do pay per call marketing you first need to read these 10 quick facts about smartphones – the gateway to Pay Per Call:

1. Nearly two thirds of Americans own smartphones (Pew)
2. 46% of smartphone owners “couldn’t live without” their smartphone (Pew)
3. 36% of smartphone owners would choose their phone over their TV (Google)
4. 87% of millennials say their smartphone never leaves their side (Zogby)
5. 80% of millennials say their smartphone is the first thing they reach for when they wake up (Zogby)
6. 78% of millennials use their smartphones more than two hours every day (Zogby)
7. 51% of cell phone users 55 and older own smartphones (Nielsen)
8. 64% of smartphone owners use their phone to look up health information (Pew)
9. 94% of smartphone owners look for local information (Google)
10. More smartphone owners use their phone for watching videos than playing music (Pew)

These percentages are growing daily so I’ll most likely have to update this post within the year!

94% of smartphone users actively searching for local information – Wow!

As an online marketer I see this as a huge opportunity to try and capture and monetize all that traffic.

Pay Per Call Marketing

Pay Per Call Marketing is still in its infancy so we are at the beginning of a huge wave and if you’re not already doing Pay Per Call Marketing then take a look at these stats:

In this series of blog posts, I’m going to show you how to do pay per call marketing from the beginning. These 5 steps will be covered in as much detail as needed:

1. Choosing a Pay Per Call Network

2. Demographic Research

3. Marketing Tools

4. Keyword Research

5. Google Campaign Creation

Choosing a Pay Per Call Network

Before you choose a network you want to ensure that they have been in business for a while and have a good reputation.  I personally work with several networks and recommend that you only start with one until you get your feet wet.  Here is a list of the ones I recommend:

Hypertarget

Ringpartner

Commission Junction

PepperJam

Demographics

In this introductory blog post, I want you to think of demographics as your “targeted audience.” Consequently, these are the people you are trying to convince to take action on your ads and choosing your demographics is the most important first step to consider when starting a campaign.

Knowing and understanding your audience prior to launching any type of paid traffic is essential to being a successful internet marketer.  You can’t just blindly run ads expecting great results!  Too many people make this mistake and end up getting frustrated with online marketing and quitting.

Or in the case of one my students who continues to plow through his mistakes hoping that one day he would make enough of them to find success.  This is not the route you need to take so from this day forward make yourself a promise and follow Smart Advertising practices from the onset of your online marketing career.

Online marketers need great tools to accomplish great things.  It’s easier to dig a hole with a shovel versus with your hands but it’s even easier when you’re using a tractor.  However, your hole digging may need to be precise so prior to digging find the exact tool you will need to accomplish your task.

In order to find the exact demographics of my target audience, I’m going to introduce you to one tool that I use on a daily basis and will help you learn how to do pay per call marketing.  This is not the only tool I use to narrow down my demographics but it is a good starting point if you’re just getting started with online marketing.

In the following video I show how I use http://zipatlas.com to narrow down my targeting to certain zip codes for a Pay Per Call Plumbers offer: